Franklin Farms, a subsidiary of Keystone, is dedicated to making vegetarian and vegan diets more accessible and appealing to contemporary tastes. Our strategic design approach emphasizes a rustic and family-oriented aesthetic that resonates with a sense of warmth and tradition. This approach not only aligns with the values inherent in a plant-based lifestyle but also reinforces the brand’s commitment to creating wholesome and delicious food options.
In setting up the exhibit space, our focus was to capture the essence of Franklin Farms and make it tangible for every visitor. We accomplished this by constructing a 10′ x 20′ booth that was thoughtfully laid out, ensuring that the spirit of Franklin Farms could be felt in every aspect and around every corner. From the choice of materials that conveyed a down-to-earth vibe to the layout that facilitated easy browsing, every element was chosen to create a welcoming and engaging environment for booth-goers.
Our emphasis was on creating an experience that mimicked the brand’s philosophy of simple, natural, and good quality food. The colors, textures, and overall ambiance of the booth were designed to draw visitors in and leave them with a lasting impression of what Franklin Farms stands for. The booth served not only as a place to showcase products but also as a representation of the company’s dedication to sustainability and health, reflecting the virtues of a vegetarian and vegan lifestyle.
Adopting a transparent and open format, we made sure that the product displays were both informative and appealing. We wanted to ensure that attendees could easily navigate the offerings, identify products that spoke to their dietary preferences, and feel a connection to the brand’s story. By integrating informational resources, tasteful branding, and approachable design elements, we aimed to foster a sense of community and trust among those looking to explore plant-based eating.
In conclusion, Franklin Farms’ booth was more than just a physical space; it was a carefully curated encounter with the brand’s vision. It provided an immersive experience that blended sensory appeal with practicality, capturing the authenticity and heart of a company that cherishes the power of a vegetarian and vegan diet—a brand that understands that no one should compromise on taste when choosing to eat healthily and sustainably.
AWARD WINNING DESIGN in THE GLOBAL PRODUCE & FLORAL SHOW
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